Recently we completed a job for a client who didn't have the internet. Coupled with the fact that they weren't too mobile, this was a blast from the past.
When most of our work these days deals with proofing through the email, this was a bit unusual. We visited her in her home, spoke through the details and took some photos of her job. We then hand delivered a rough proof the next day. The following day she called to say there were a couple of changes and asked if we would have to come out to see them. I spoke her through the changes over the phone and put the job into production.
We hand delivered the job and she was delighted. Delighted with the quality and design, as well as being delighted with the fact that we had lightened her load and walked her through the process step by step.
It's clear that the internet has made things easier for most people. However, there are always going to be important customers who, through one reason or another, are different. And it's the differences that make us who we are.
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